Embroidery behaves differently on light and heavy fleece, so we link fabric weight to art size and season. Lighter loopback works well for spring or indoor wear and for smaller logo applications. For fall and winter markets, 320–380gsm brushed fleece provides enough structure for heavier front and back embroidery. We also consider shrinkage, pucker and layering over T-shirts or under jackets so motifs remain comfortable and sit flat across US, UK, EU, Canadian and Australian seasons.