How do you choose denim weight and stretch for each market?

The page outlines how weight and stretch affect comfort and performance in real wear. Lighter 9–11oz stretch denims are better for warm-weather and indoor environments, especially when customers sit or move a lot. Midweights around 12–14oz give a more substantial, all-season handfeel for core retail and merch programs. Heavier denims are used when you want a rugged, workwear feel. We help you assign the right weights and stretch content to each target market so jeans sit naturally with tees, shirting and outerwear across seasons.